Even before the pandemic, workplaces were only 65% occupied due to holiday, business trips or illnesses. Increasing the usage of home office means fewer people are at their desks in the office. With three days of home office, the individual workplace is only 25 percent utilized – making office space a dying commodity.
The pandemic is clearly accelerating the trend towards more flexible, hybrid work. But even after COVID-19, companies, employees and freelancers will be benefiting from adaptable solutions to their workplace needs. The new travelling and working generation is on the lookout for new opportunities and always trying to maximize their work-life balance, which increases the demand for multifunctional work-life spaces. A new company on the market is now tackling all the above challenges. DeskNow is dusting off the problems of subletting and turning empty spaces easily into cash and vibrant places.
“On the one hand, the current workspace management systems have so far exposed to companies the problem of unused space, but have not offered a direct solution for renting it out easily and generating additional streams of revenue. On the other hand, coworking boards usually only allow to advertise free spaces but do not help to analyze the problem. Consequently, it has so far been unattractive and time-consuming to professionally sublet one’s own space capacities. The potential for improvement is huge,” explains DeskNow CEO and co-founder Marius Jarzyna. “As easy as booking a flight and as safe as online banking – that was our stated goal for the entire commercial rental process. We came up with this idea when I tried to sublet free workspace myself in mid-2019 from a business I was managing at the time. But the time and effort this would have cost me on its own made the whole thing unattractive – not to mention how little it would have been worthwhile financially,” Jarzyna continues. He and his fellow entrepreneurs now provide everything from a one-stop-shop – even with a furniture partner at their side.
The business model works as follows: For coworking providers as well as hotels, gyms or hidden kitchens, the software is free. For a booking facilitated through the platform, the company charges a 10% commission. There is a complex scenario for those interested in space as well: former commuters who want their employer to provide them with a workplace closer to home, freelancers who occasionally yearn for an office workspace, or nomadic workgroups who want to use space for a certain period of time – all of these will be much more common in the future. At the same time, increasing global digitalization is shifting the demands on how quickly one’s dream workspace should be set up.